Custom Interest Categories in ART

Written By Andrew Llewellyn

Custom interest categories can now be created for your Audience Research Tool (ART) audience within Pontiac Intelligence.

ART supports media plans with strategic and tactical details:

  • Build accurate, data – driven, and scalable cookieless audiences with custom contextual AI interest categories powerd by Natural Language Processing (NLP).

We offer input options for both absolute URL and Text fields. Here's a tip: use ChatGPT to write what content you want your related articles to be about!

  • Find and target your audience by leveraging browsing behavior + lookalike modeling

  • Channel agnostic: implement in your DSP or channel of choice.

Confront the cookieless environment with confidence in 2024 and check out the audience research tool’s deep dive below.

Andrew Llewellyn
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