The End of Cookies is an Opportunity to Evolve
Are you unsure about where to turn for audience targeting as 3rd party cookies phase out? You are not alone.
The reality is that finding the right data solution has always been a struggle. Data providers have always had vague methodologies because of the need to reach individuals at scale using cookies. They had to showcase precision, while offering scale – a task that is objectively impossible to do while maintaining quality.
And now, with 3rd party cookies in Chrome already on the way out (and 50% of the open web already cookie less), 2024 offers a chance to reshape audience targeting practices.
Pontiac Intelligence foresaw this shift years ago, developing ART – Audience Research Tool as a privacy-safe, scalable solution. By focusing on geo and context, ART reframes audience targeting with AI-driven precision.
Pontiac's ART combines comprehensive and fundamentally different datasets, including:
Census based demographic and sociographic data
Contextual AI using Natural Language Processing (NLP)
CTV viewership data
Aggregated and indexed ZIP codes
1st party data
This data combination is a potent mix that drives performance, scale, and portability while maintaining privacy standards beyond most other options.
With ART, advertisers get:
Effective Targeting: ART audiences were 2x more effective at reaching desirable Apple users across devices. ART audiences also maintained CTRs +16% and CPCs 1/3 the cost relative to 3rd party data. Drive performance without sacrificing data quality or scale.
Ready-to-Use Segments: With over 200 off-the-shelf-shelf audience segments, advertisers can optimize out of costly third-party segments for Pontiac ART’s free segments. From demographics to interests, activate instant savings.
Custom Contextual Categories: Tailor your segments with Pontiac ART’s Custom Contextual interest categories, powered by NLP.
With Pontiac ART, advertisers save on data costs, drive performance and scale, and stay privacy safe without the hassle of complicated identity solutions.
ART will help you navigate the cookieless era confidentially.