Case Study/Hu Chocolate

Hu is a snacking company that sells chocolate. They source only simple, clean, and responsible ingredients to make sure that their chocolate is healthy and delicious.

Problem: Hu wanted to increase e-commerce revenue and improve Google Ad performance.

Solution: I managed their campaigns for one year and leveraged a mix of  Paid Search, Google shopping, YouTube, and Discover placements. Partnership scope also doubled.

Results

+91%

Scaled Google Ad Spend YoY

+20%

Google Ad ROAS

+110%

E-commerce revenue YoY led by high AOV of bundle purchases and multiple digital touch points

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