Case Study/Hu Chocolate
Hu is a snacking company that sells chocolate. They source only simple, clean, and responsible ingredients to make sure that their chocolate is healthy and delicious.
Problem: Hu wanted to increase e-commerce revenue and improve Google Ad performance.
Solution: I managed their campaigns for one year and leveraged a mix of Paid Search, Google shopping, YouTube, and Discover placements. Partnership scope also doubled.
Results
+91%
Scaled Google Ad Spend YoY
+20%
Google Ad ROAS
+110%
E-commerce revenue YoY led by high AOV of bundle purchases and multiple digital touch points