Case Study/Natalie’s Juice
Natalie’s is a woman-owned, family-operated juice company. They produce authentic, fresh, clean label juice.
Problem: Natalie’s wanted to grow brand awareness, social engagement, and increase their addressable email audience.
Solution: I was the lead for the client and expanded partnership scope from only Meta to building their e-commerce store, driving wholesale engagements, web maintenance, email marketing, and technical SEO tactics.
Results
I developed the strategy and managed campaigns across Meta, Google ads, SEO, and Email to drive growth.
I partnered with design and development teams to build custom Wordpress landing pages for new juices and a wholesale page to make it easy for retailers to contact Natalie’s sales team.
+36%
In-store coupon print download rate from email and Meta lead generation via a PromotionPod integration in 3 months
+46%
Organic traffic from technical SEO and paid social YoY
+30%
Email subscriber growth in 6 months
+56%
Store locator searches YoY
Shopify e-commerce
I partnered with design and development teams to build the Shopify e-commerce store experience.